WHY IT’S INCLUDED HERE
To demonstrate how tone of voice can take something very sensible (read: BORING) like life admin and make it fun.
The objective of iSelect’s ‘All Over It’ campaign was to introduce their expanded range of product offerings to consumers who only know them for insurance comparison. The concept leverages the brand’s reputation as trusted experts to instil consumer confidence in their newly-created ‘life admin’ service.
Here are a couple of contextual OOH executions and the 3 launch TVCs.