WHY IT'S INCLUDED HERE
Demonstrates an ability to choose the best channel to reach the people most likely to give a shit.
This campaign was originally briefed for TV, but owing to the nostalgic nature of the milestone, we instead created a 10-part throwback video series aimed to engage with past and present drivers on Mazda's social media accounts. The levels of engagement were unlike the brand had ever experienced before, with people sharing endless memories and experiences centred around the brand's beloved small cars.
Here are my 3 favourite vids from the series:
