THE BRIEF
Promote a Specsavers ‘2 pairs for the price of 1’ offer.
CONSUMER INSIGHT
All glasses wearers can relate to losing or breaking a pair of glasses and wishing they had a backup handy. But what about all the OTHER reasons you may need a second pair of specs? What began as straight retail 2-for-1 offer became a poetic ode to the versatility of the spare pair.